Examining the effect of airport environment on perceived image, memorable experiences and passenger relational behaviours

This study aims to explore air passengers’ relational behaviours in terms of advocacy and openness by considering the overall airport environment, perceived image, memorable experience context international airports. The data was gathered from 879 respondents who are experienced users. employs partial least squares structural equation modelling (PLS-SEM) verify validity accuracy research model. environment established with second-order formative construct six dimensions, namely, information layout, terminal ambience, security, passenger facilities, gate area, leisure entertainment. Findings enhance knowledge formation process image travel provide insights into tourism literature, particularly perspectives passengers. also discusses practical implications.